Tag: crayon

America’s Favorite Color is Blue: Lessons from the Crayola Factory

testingAmerica’s Favorite Color is Blue: Lessons from the Crayola Factory

With all the glorious colors, America likes blue. Don’t get me wrong, it’s rich, velvety, smooth (like a good wine). I was just surprised. And even more surprised to discover that the folks at Crayola know this. HOW do they know this? Mall intercepts? Excuse me, sir, but what’s your favorite color? Phone surveys that […]

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